{"id":332,"date":"2019-06-11T15:35:39","date_gmt":"2019-06-11T13:35:39","guid":{"rendered":"https:\/\/www.marketingtrade.it\/home\/"},"modified":"2026-01-13T19:04:51","modified_gmt":"2026-01-13T18:04:51","slug":"home","status":"publish","type":"page","link":"https:\/\/www.marketingtrade.it\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

[vc_row section_type=”fullwidth” bg_type=”color” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”none” bg_color=”#fc6233″ section_id=”creatori”][vc_column width=”1\/2″ font_color=”#ffffff” css=”.vc_custom_1571903362180{padding-right: 10% !important;padding-left: 10% !important;}”]

<\/div>

CREATORS…<\/span><\/h1>[vc_column_text]M&T IS A LAB OF IDEAS AND STRATEGIC SOLUTIONS FOR RETAILERS, BRANDS AND START UP.[\/vc_column_text]
<\/div>[vc_column_text]Founded by Carlo Meo & Daniela Ostidich<\/a>, more than 25 years M&T is specialized in innovation in the field of strategic and experience design, in analyzing shopper behaviour and customer journey, in launching and repositioning brands in realizing retail projects and designing successful experiences.<\/p>\n

New Retail Concept<\/a> is the company that deals with the fulfilment, the development and the management of projects conceived by M&T.[\/vc_column_text]

<\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1571903328492{padding-top: 30% !important;padding-bottom: 30% !important;background-image: url(https:\/\/www.marketingtrade.it\/wp-content\/uploads\/2019\/07\/mt.png?id=202) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row section_type=”fullwidth” bg_type=”color” padding_top_multiplier=”3x” padding_bottom_multiplier=”3x” columns_gap=”none” bg_color=”#a797aa”][vc_column width=”1\/5″ tablet_sm_width=”1-5″ mobile_width=”1-5″]
\"\" <\/div><\/div>[\/vc_column][vc_column width=”1\/5″ tablet_sm_width=”1-5″ mobile_width=”1-5″]
\"\" <\/div><\/div>[\/vc_column][vc_column width=”1\/5″ tablet_sm_width=”1-5″ mobile_width=”1-5″]
\"\" <\/div><\/div>[\/vc_column][vc_column width=”1\/5″ tablet_sm_width=”1-5″ mobile_width=”1-5″]
\"\" <\/div><\/div>[\/vc_column][vc_column width=”1\/5″ tablet_sm_width=”1-5″ mobile_width=”1-5″]
\"\" <\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”color” padding_top_multiplier=”3x” columns_gap=”none” section_id=”esperienze” bg_color=”#ffffff”][vc_column width=”2\/3″ animation_delay=”300″]
\"\"<\/a> <\/div><\/div>[\/vc_column][vc_column vertical_content_position=”middle” width=”1\/3″ css=”.vc_custom_1565003583830{padding-left: 30px !important;}”]
<\/div>

…EXPERIENCE…<\/span><\/h1>[vc_column_text]M&T oversees the world of experience design and follows the design thinking work method.<\/p>\n

The experience design is the process aimed to increase customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the retail product\/space. The experience design includes the traditional design of human\/environment\/product interaction and extends it addressing all aspects of the product or service as perceived by the users[\/vc_column_text]

<\/div>[vc_row_inner][vc_column_inner width=”1\/2″]
FOR BRAND & RETAILER<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
FOR BRAND & START-UP<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”2x” padding_bottom_multiplier=”2x”][vc_column][vc_column_text]<\/p>\n

OUR PROJECTS<\/h3>\n

[\/vc_column_text]

<\/div>\t\t\t
\r\n\t\t\r\n\t\t\t
\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Bar Meraviglia by Bibite Sanpellegrino<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Brand, Retail & Product Experience<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/article>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Autogrill Barsnack<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Retail & Product Experience<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/article>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Caff\u00e8 della Rotonda Livorno<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Retail & Product Experience<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/article>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

McArthurGlen<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Retail Experience<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/article>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t
<\/div>
GO TO ALL PROJECTS<\/span><\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”color” section_id=”innovative” bg_color=”#f0d2b3″][vc_column]

…INNOVATION…<\/span><\/h1>[vc_column_text]M&T has always been the protagonist of innovation in the world of the creation and realization of experiences and spaces of successful consumption. It anticipated and created concepts and markets that became case histories on an international level.[\/vc_column_text]
<\/div>
\"\" <\/div><\/div>[\/vc_column][\/vc_row][vc_row section_type=”fullwidth” bg_type=”color” columns_gap=”none” bg_color=”#f0d2b3″][vc_column css=”.vc_custom_1560349570515{background-color: #ffffff !important;}”]
\"\" <\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”color” bg_color=”#f0d2b3″][vc_column][elfsight_instagram_feed id=”1″][\/vc_column][\/vc_row][vc_row bg_type=”color” padding_top_multiplier=”” padding_bottom_multiplier=”” section_id=”significati” bg_color=”#fb4b45″][vc_column width=”1\/2″ font_color=”#ffffff” css=”.vc_custom_1560354163151{padding-right: 30px !important;}”]
<\/div>

… NEW
\nCONSUMPTION
\nMEANINGS<\/span><\/h1>[vc_column_text]M&T helps brand and retailer to rethink their system of sense, to redesign the o\u00ader strategy in the light of new consumer trends. Shopping Map is the radar of new consumption trends and social changes related to shopping. Allows to identify the best waves for a magnificent “surf” on the waves of innovation.[\/vc_column_text]
<\/div>
SHOPPING MAP 2019 ABSTRACT<\/span><\/a><\/div>[\/vc_column][vc_column width=”1\/2″]
\"\" <\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”color” padding_top_multiplier=”2x” padding_bottom_multiplier=”2x” bg_color=”#ffffff” section_id=”pillole”][vc_column]
\"\" <\/div><\/div>
<\/div>[vc_column_text]<\/p>\n

\u201cPillole\u201d is our magazine in which we analyze the latest trends in new consumer experiences and innovative concepts dedicated to the world of the brand and retailers.<\/p>\n

[\/vc_column_text]

<\/div>
SEE OUR PILLOLE<\/span><\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_type=”color” padding_top_multiplier=”2x” padding_bottom_multiplier=”2x” bg_color=”#fcba3a” section_id=”contatti”][vc_column][vc_column_text el_class=”penblock”]<\/p>\n

Marketing&Trade<\/span>
\nCorso di Porta Ticinese 60, Milano
\ninfo@marketingtrade.it<\/a>
\nwww.marketingtrade.it
\n02 89402219<\/a><\/p>\n

[\/vc_column_text]

<\/div>[vc_raw_html]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[\/vc_raw_html]
<\/div>
WORK WITH US<\/span><\/a><\/div>
<\/div>
\"\" <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row section_type=”fullwidth” bg_type=”color” padding_top_multiplier=”” padding_bottom_multiplier=”” columns_gap=”none” bg_color=”#fc6233″ section_id=”creatori”][vc_column width=”1\/2″ font_color=”#ffffff” css=”.vc_custom_1571903362180{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column_text]M&T IS A LAB OF IDEAS AND STRATEGIC SOLUTIONS FOR RETAILERS, BRANDS AND START UP.[\/vc_column_text][vc_column_text]Founded by Carlo Meo & Daniela Ostidich, more than 25 years M&T is specialized in innovation in the field of strategic and experience design, in analyzing shopper […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-332","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing & Trade Milano<\/title>\n<meta name=\"description\" content=\"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtrade.it\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing & Trade Milano\" \/>\n<meta property=\"og:description\" content=\"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtrade.it\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing & Trade\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T18:04:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/\",\"url\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/\",\"name\":\"Marketing & Trade Milano\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/#website\"},\"datePublished\":\"2019-06-11T13:35:39+00:00\",\"dateModified\":\"2026-01-13T18:04:51+00:00\",\"description\":\"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/\",\"name\":\"Marketing & Trade\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtrade.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing & Trade Milano","description":"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtrade.it\/en\/","og_locale":"en_US","og_type":"article","og_title":"Marketing & Trade Milano","og_description":"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano","og_url":"https:\/\/www.marketingtrade.it\/en\/","og_site_name":"Marketing & Trade","article_modified_time":"2026-01-13T18:04:51+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingtrade.it\/en\/","url":"https:\/\/www.marketingtrade.it\/en\/","name":"Marketing & Trade Milano","isPartOf":{"@id":"https:\/\/www.marketingtrade.it\/en\/#website"},"datePublished":"2019-06-11T13:35:39+00:00","dateModified":"2026-01-13T18:04:51+00:00","description":"Marketing & Trade \u00e8 un laboratorio di idee strategichee di soluzioni operative per retailer, brand e start up. Marketing & Trade Milano","breadcrumb":{"@id":"https:\/\/www.marketingtrade.it\/en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtrade.it\/en\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtrade.it\/en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtrade.it\/en\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtrade.it\/en\/#website","url":"https:\/\/www.marketingtrade.it\/en\/","name":"Marketing & Trade","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtrade.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/pages\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":45,"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/pages\/332\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/pages\/332\/revisions\/3597"}],"wp:attachment":[{"href":"https:\/\/www.marketingtrade.it\/en\/wp-json\/wp\/v2\/media?parent=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}