After hosting Lacoste Temporary, the space at Corso Garibaldi 44 in Milan has changed its face to show the new collection of the Swedish brand Sandqvist.
Re.d, marketing and retail design division of M&T, has taken care of the development and management of this shopping space for Area Sport.
The changing space has been adopted to the products hosted, changing its skin for the brand and the products exhibited. If Lacoste was characterized by casual luxury and street style, Sandqvist has a simple and functional design with a clear Swedish heritage. A heritage of nordic landscapes, forest, rivers and dynamic urban areas.
The main objective of this project has been to comunicate the DNA o the brand for the clients to understand its world.