She has been president of M&T since its foundation. Strategic marketing consultant for consumer goods companies, industrial goods and Italian distribution brands. Since 1989 she has dealt with behaviors and trends in the world of consumption, collaborating with many newspapers, editorials and television. An international expert on places of purchase and consumption, has carried out projects of strategic concept and retail design in different markets and sectors starting from the centrality of the experience of use of space. The focus of her professional activity is the innovation of products and distribution formulas within a company in rapid and liquid evolution, which makes it necessary to play in advance with respect to consumer trends and feelings.