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CREATORS…

M&T IS A LAB OF IDEAS AND STRATEGIC SOLUTIONS FOR RETAILERS, BRANDS AND START UP.

For more than 25 years M&T is specialized in innovation in the field of strategic and experience design, in analyzing shopper behaviour and customer journey, in launching and repositioning brands in realizing retail projects and designing successful experiences.

New Retail Concept is the company that deals with the fulfilment, the development and the management of projects conceived by M&T.

CARLO MEO

He is CEO of Marketing and Trade, a consultancy agency of consumer behavior and retail design, which he co-founded in 1993 at the age of 27. He is one of the leading international experts on consumer behavior and on the conceptualization of places of purchase. Promulgator of theories in total antithesis with the vulgarization of marketing with respect to the centrality of the individual and his needs. He is a columnist for various specialized magazines and the author of books on marketing, food and design. He teaches through the Politecnico of Milan, he is a professor and member of the scientific committee of the New Entertainment design and Food Experience design courses of Polidesign. He is a consultant for some of the main newspapers regarding consumer issues and consumer behavior.

DANIELA OSTIDICH

She has been president of M&T since its foundation. Strategic marketing consultant for consumer goods companies, industrial goods and Italian distribution brands. Since 1989 she has dealt with behaviors and trends in the world of consumption, collaborating with many newspapers, editorials and television. An international expert on places of purchase and consumption, has carried out projects of strategic concept and retail design in different markets and sectors starting from the centrality of the experience of use of space. The focus of her professional activity is the innovation of products and distribution formulas within a company in rapid and liquid evolution, which makes it necessary to play in advance with respect to consumer trends and feelings. Expert in social research and marketing methodologies, she has been on the Assirm Board since 2006 and on the Esomar board for the two-year period 2009-2010.

…EXPERIENCE…

M&T oversees the world of experience design and follows the design thinking work method.

The experience design is the process aimed to increase customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the retail product/space. The experience design includes the traditional design of human/environment/product interaction and extends it addressing all aspects of the product or service as perceived by the users

  • ANALYSIS AND IDENTIFICATION OF NEW CONSUMPTION MEASURES AND TRENDS
  • CONCEPT IDEATION
  • DESIGN OF THE BUYING EXPERIENCE
  • BUSINESS PLAN
  • FEASIBILITY STUDY
  • SEARCH AND LOCATION CHOICE
  • MOOD AND INTERIOR DESIGN, DESIGN OF FURNITURE AND EQUIPMENT
  • IDEAS RECIPES AND PRODUCT SCOUTING
  • CREATION OF THE ASSORTMENT
  • COORDINATED IMAGE
  • VISUAL MERCHANDISING
  • RESEARCH AND TRAINING OF STAFF
  • EVENT CREATION AND DIGITAL STRATEGY
  • SOCIAL PR AND COMMUNICATIONS PRESS OFFICE
  • ANALYSIS OF RESULTS AND CORRECTIVES
  • REPLICABILITY OF THE FORMAT
  • ANALYSIS AND IDENTIFICATION OF NEW CONSUMPTION MEASURES AND TRENDS
  • CONCEPT OF NEW PRODUCTS-SERVICES
  • CONCEPT FOR THE RELAUNCH OF A COMPANY
  • BRAND EXISTING PRODUCT OR LAUNCHING OF A START UP
  • DESIGN OF A NEW EXPERIENCE
  • BUSINESS PLAN
  • STARTUP INDUSTRIAL DEVELOPMENT PLAN
  • COORDINATED IMAGE
  • ENGAGEMENT OPERATIONS OF THE B2B CHANNEL IN ONE
  • LOGIC OF RECOGNITION ON THE CONSUMER CHANNEL
  • CREATION OF A BUSINESS RECOGNITION PLAN
  • BRAND PRODUCT
  • DIGITAL STRATEGY
  • SOCIAL PR AND COMMUNICATIONS PRESS OFFICE

OUR PROJECTS

La Fabbrica del Consorzio Mortadella Bologna IGP

Retail concept

Food! @ HOST milano 2017

Food Design | Set-up/event

A la folie! By Delifrance

Temporary store | Retail concept | Brand Identity | Nrc management

Bar Meraviglia Sanpellegrino

Temporary store | Retail concept | Brand Identity | Food Design | Nrc management

Sandqvist Temporary Shop

Temporary store | Retail concept | Nrc management

Bar Italia Circus

Set-up/event

Gianduiotto Temporary by Caffarel

Temporary store | Retail concept | Nrc management

Lacoste Temporary Store

Temporary store | Retail concept | Nrc management

Domori Chocolate Box

Temporary store | Retail concept | Retail concept

Arena Water Instinct

Temporary store | Retail concept

Domori Store Arese

Retail Concept

MONO Food Egoism

Food Design | Set-up/event

Magnum, Welcome to Pleasure!

Retail concept | Brand Identity | Communication development | Temporary Store | Nrc management

La Perla di Torino: dal Borgo al mondo!

Marketing strategy | Brand Identity | Set-up/event | Communication development | Packaging

Spumador: Bevo Vero!

Marketing strategy | Brand repositioning | Brand Identity | Set-up/event

Sperlari Christmas time

Set-up/event

Panettone Day!

Temporary store | Retail concept | Brand Identity | Packaging | Nrc management

iBalsamic Temporary by Monari Federzoni

Temporary store | Retail concept | Brand Identity | Nrc management

Strega ritorna in stazione

Temporary store | Communication development

Provami! Consorzio Tutela Provolone Valpadana DOP

Temporary store | Retail concept | Brand Identity | Set-up/event | Nrc management

Elogio della parabola SKY

Purchase process analysis of online services

Lindt & Sprüngli: Cioccolato per ogni momento

Visual merchandising | Communication development

Moneta: Due mondi a confronto

Retail concept | Marketing Strategy | Brand Identity

Il mondo delle capsule Lavazza

Retail concept | Brand Identity | Communication development

Lavazza: un espositore per Firma

Shopping area concept | Communication development

Brek Stylefood

Retail concept

Le stelle Eurospin a Termini

Temporary store | Retail concept

Lago food & co.

Retail concept | Brand Identity | Communication development

Strade da mangiare McArthur Glen

Retail concept

Le tre torri di City Life

Shopping area concept

Territori d’Italia Autogrill

Retail concept | Brand Identity | Communication development

La Perla di Torino: dal Borgo al mondo!

Marketing strategy | Brand Identity | Set-up/event | Communication development | Packaging

Il commercio del futuro Premium Retail

Shopping Area Concept

NaturaSì bio evolution

Retail concept | Communication development

Unieuro no problem!

Offer assistance development

Centro servizi iperpiù

Offer assistance development | Communication development

Nunc bibendum est! By Metro

Layout & category

I nuovi negozi Picard

Retail concept | Communication development | Packaging

Famila: Il gesto della competenza

Retail concept

Nuovi supermercati Coop

Retail concept

Bottega Verde Flowers

Retail concept

Il bello di U2

Retail concept | Communication development

Fratelli la Bufala

Brand Identity | Communication development

Immagini ed emozioni Autogrill

Communication development

Mercato del Suffragio

Marketing strategy | Communication development

Posti

Brand Identity

Clotilde goes to Brera

Retail concept

The Sister's Gin

Marketing strategy | Communication development | Set-up/event

Chemona

Brand Identity | Communication development

Streethigh&loft

Shopping area concept

La Fabbrica del Consorzio Mortadella Bologna IGP

Retail concept

Food! @ HOST milano 2017

Food Design | Set-up/event

A la folie! By Delifrance

Temporary store | Retail concept | Brand Identity | Nrc management

Bar Meraviglia Sanpellegrino

Temporary store | Retail concept | Brand Identity | Food Design | Nrc management

Sandqvist Temporary Shop

Temporary store | Retail Concept | Gestione NRC

Bar Italia Circus

Set-up/event

Gianduiotto Temporary by Caffarel

Temporary store | Retail concept | Nrc management

Lacoste Temporary Store

Temporary store | Retail concept | Nrc management

Domori Chocolate Box

Temporary store | Retail concept | Nrc management

Arena Water Instinct

Temporary store | Retail concept

Domori Store Arese

Retail concept

MONO Food Egoism

Food Design | Set-up/event

Panettone Day!

Temporary store | Retail concept | Brand Identity | Packaging | Nrc management

iBalsamic Temporary by Monari Federzoni

Temporary store | Retail concept | Brand Identity | Nrc management

Strega ritorna in stazione

Temporary store | Communication development

Provami! Consorzio Tutela Provolone Valpadana DOP

Temporary store | Retail concept | Brand Identity | Set-up/event | Nrc management

Magnum, Welcome to Pleasure!

Retail Concept | Brand Identity | Communication Development | Temporary Store | NRC Management

La Perla di Torino: dal Borgo al mondo!

Marketing strategy | Brand Identity | Set-up/event | Communication development | Packaging

Spumador: Bevo Vero!

Marketing strategy | Brand repositioning | Brand Identity | Set-up/event

Sperlari Christmas time

Set-up/event

Elogio della parabola SKY

Purchase process analysis of online services

Lindt & Sprüngli: Cioccolato per ogni momento

Visual merchandising | Communication development

Moneta: Due mondi a confronto

Retail concept | Marketing Stratagy | Brand Identity

Il mondo delle capsule Lavazza

Retail concept | Brand Identity | Communication development

Lavazza: un espositore per Firma

Concept of store display | Communication development

Brek Stylefood

Retail concept

Le stelle Eurospin a Termini

Temporary store | Retail concept

Lago food & co.

Retail concept | Brand Identity | Communication development

Streethigh&loft

Shopping area concept

Strade da mangiare McArthur Glen

Retail concept

Le tre torri di City Life

Shopping area concept

Territori d’Italia Autogrill

Retail concept | Brand Identity | Communication development

La Perla di Torino: dal Borgo al mondo!

Marketing strategy | Brand Identity | Set-up/event | Communication development | Packaging

Il commercio del futuro Premium Retail

Shopping area concept

NaturaSì bio evolution

Retail concept | Communication development

Unieuro no problem!

Offer assistance development

Centro servizi iperpiù

Offer assistance development | Communication development

Nunc bibendum est! By Metro

Layout & category

I nuovi negozi Picard

Retail concept | Communication development | Packaging

Famila: Il gesto della competenza

Retail concept

Nuovi supermercati Coop

Retail concept

Bottega Verde Flowers

Retail concept

Il bello di U2

Retail concept | Communication development

Fratelli la Bufala

Brand Identity | Communication development

Immagini ed emozioni Autogrill

Communication development

Mercato del Suffragio

Marketing strategy | Communication development

Posti

Brand Identity

Clotilde goes to Brera

Retail concept

The Sister's Gin

Marketing strategy | Communication development | Set-up/event

Chemona

Brand Identity | Communication development

…INNOVATION…

M&T has always been the protagonist of innovation in the world of the creation and realization of experiences and spaces of successful consumption. It anticipated and created concepts and markets that became case histories on an international level.

… NEW
CONSUMPTION
MEANINGS

M&T helps brand and retailer to rethink their system of sense, to redesign the o­er strategy in the light of new consumer trends. Shopping Map is the radar of new consumption trends and social changes related to shopping. Allows to identify the best waves for a magnificent “surf” on the waves of innovation.

“Pillole” is our magazine in which we analyze the latest trends in new consumer experiences and innovative concepts dedicated to the world of the brand and retailers.

Marketing&Trade
Corso di Porta Ticinese 60, Milano
info@marketingtrade.it
www.marketingtrade.it
02 89402219